Effective Experiments

Effective Experiments is an all in one project management & workflow platform for growth optimisation teams. The scope of my work there was, at first, to find the easy fixes that can improve the platform and also redesign it.

My contribution

At Effective Experiments I worked as a part-time product designer, being in touch with the CEO and the lead developer on a daily basis.

The process

When I started to work on the platform, we tried to find some easy wins, that won’t need too much time, and can be easily fixed, while impact the user experience in a positive way (button positions, behaviours of different elements).
Beside that, I had to redesign the platform. For this, I started out by getting informations from the CEO & founder of the company, so I would have a better understanding about what are the current problems that we want to fix and where the users find the platform difficult to use. After that, I’ve done some research for various dashboards and made some wireframes, that could serve as a starting point. The whole design process consisted on multiple designs and refinements based on feedback from the CEO and some of the users.

Next project

I have other projects too.


Cognetik is a business analytics & data visualization company. They help their clients to make faster decisions and improve their digital experiences by using data. My task was to redesign their existing platform and improve on what they had at the moment so that the whole dashboard creation process would be easier and faster.

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